I seem to always write my tech posts on trains. Obviously it’s something about being awake at silly o clock in the morning which ends up inspiring me! Plus life is still so busy at the moment so you gotta grab the blogging time when you can!
How to set up the ad
Which campaign is better?
I’ve now tried both campaigns and have definitely noticed that the traffic campaign is much better than the engagement campaign. I think this is because you only pay per click through to the blog, however with engagement, you end up paying just if someone expands your pin on the page, something which I’m not totally wanting! When I did a traffic campaign, I actually ended up with more engagement anyway – with a huge number of repins and even some followers too.
So overall, I do recommend giving it a try if you have a blog budget and looking to try a different type of campaign. But that said make sure:
- You use a pin which has done well before if possible
- The pin is pinned to one of your boards
- Try a little A/B testing with two pins for the same post to start to learn what is best
Have you ever paid to promote on social media? Do you think you’ll try the Pinterest promoted pins?
PS. Follow me on Pinterest here!