Twitter is crazy. Seriously, before I started blogging, I would occasionally log on and be terrified. I would then log off and sneak back to facebook, a social media tool I actually understood. It was only when I started the blog, and got into the blogging community that I realised how powerful (and enjoyable!) twitter can be, so here we have it, what every blogger needs to know about twitter.
Getting the best out of twitter is really beneficial both to you as you get to experience a huge community. But also for your blog! For the past few months, Twitter has easily been my second highest source of referrals to this little space of mine and is almost coming close to bloglovin.
And with any good social media site, there will be a whole load of tools that you can use to get the most out of it. I thought I would run through the popular tools for twitter, some additional extras, strategies for sharing your posts, and then some further resources about fun stuff like lists and twitter chats. You can also find ways to increase your followers should you want to increase your followers that could then cross over into your other social media platforms as well as your blog! Look into Twitter growth tools such as Twesocial and others readily available!
Scheduling is your best friend with twitter, no one is going to remember to post a blog post 3-4 times a day. There are a few options here for tools where you can line up your tweets and the application will post for you at set times.
Hootsuite was the first tool I used for twitter scheduling. This involves a page where you can schedule as many tweets as you like, at intervals of 10 minutes at any point in the future. You can connect any social media accounts to this, including facebook (but not G+) and it has powerful analytics and reply features.
I enjoyed using Hootsuite but I did find the interface a bit hard to work with. It isn’t particularly intuitive to use. I think you are managing several accounts, such as for a brand, then Hootsuite would be ideal.
So after using Hootsuite, I moved onto buffer. Buffer is the same premise as Hootsuite, except you pick how many times a day you want to tweet and at what times. You then add tweets to your queue which automatically puts them in order to tweet each day at the times you have set.
The interface with buffer is a lot more user friendly, the analytics really easy to use and view, and it has some cool features like automatically adding short links. I really recommend buffer as your first scheduling tool, the only problem is that you can only queue up to 9 tweets (enough for 3 days for me), so I have to remember to rebuffer every third day.
Tweetdeck has an easy scheduler in that you can simply click the clock icon to start scheduling tweets. Tweetdeck is more than just a scheduler and allows you to create various lists to view different accounts and different feeds of activity. This is key if you are managing a large twitter account or one with various different groups which you want to manage individually.
I do like tweetdeck but I can find it a bit over complicated. When I just want a tool to manage and schedule my tweets then I always end up returning to buffer.
I am in no way advocating, the follow, wait for a follow back, then unfollow the person strategy which is sometimes seen on twitter. It is a way of gaining a following, but for me is not one which I think is worth it! However, it is still good to have a tool to monitor and manipulate your followers. I mainly use this to identify any inactive accounts which I am following, such as if someone has stopped blogging, see any spam accounts which may have dropped through and generally get an idea of who I am following.
Manage Flitter is the main tool I use for followers, it has handy tabs and interface which show you stats such as when you followed people, how often they tweet, what their last tweet was etc. It has a great tab of ‘inactive’, so an account which has not tweeted in over 30 days. I don’t automatically unfollow anyone in there, I know people have a twitter break occasionally, but if somone hasn’t tweeted in 3 months, it’s usually safe to say to say they are inactive.
It also has tabs for spam accounts, and if you are so inclined, anyone you are following who isn’t following you back.
Unfollowers isn’t one I have used myself but it is a popular tool for finding people who aren’t following you, unfollowing people, forcing people to unfollow you, sending notifications for new followers to ‘say hello’, sending any kind of automatic tweet to people when they follow you and scheduling. Not everyone’s cup of tea, but useful if that is what you are looking for!
Tweriod is a cool tool which analyses all of your followers and gives you a personalised report of when your followers are most active. This means you can pinpoint any important tweets for the most optimum times of the day!
Hashtagify is a good tool to find relevant hashtags for your posts. If you search for the hashtag or subject you are tweeting on then it shows you the top 10 most popular related hashtags. It also shows popular hashtags in real time to keep your tweets relevent.
Sharing Your Blog
So now we have all these tools to schedule and manage our twitter accounts, what should we actually be doing?! First, I know that a lot of people can sometimes feel unsure on promoting their own posts. My advice – just do it! You are your blogs biggest fan, you need to promote at a level which you feel comfortable at, but definitely do it, whether it be 1 tweet or 10 tweets a day – but get your posts out there
What I have found useful for me is 3 tweets a day, morning, afternoon and evening (based on my tweriod report!). I tweet about any blog which is published on that day, then one a day I don’t post, I tweet about any posts from the week, mixing it up. Here are some tips:
- Experiment with tweets at different times of day, keep an eye on your analytics and play by ear.
- Tweets with pictures will also do better, they catch your eye. Canva, which I talk about here, has a twitter sized canvas to make optimised graphics.
- Don’t just share your bloglovin, not everyone uses it, share your blog links more often.
- Utilise RT accounts by tagging them in your posts, such as @femalebloggerRT
- Use hashtags, not too many but enough that it can be found, such as #lblogger #bblogger – try and target the days which the chats are on, but don’t spam the chats with constant promos!
- Share other peoples content on twitter, it keeps your feed varied and sharing the love is always appreciated.
- Make sure not to just share blog posts, people want to follow YOU, not just a constant promo for your blog.
Remember, as useful as Twitter is for the promotion of your blog, it is not the be-all-end-all. There are many other social media platforms you can make use of to promote your blog, such as Instagram, or if you’re confident with speaking and have a bubbly personality, YouTube. It can be disheartening seeing a lack of followers on any platform, but there are ways to get around it; for example, as Tinkapp explains, you can buy YouTube subscribers to give your channel a boost. Things like this will also be available for Instagram and Twitter.
There are a few other aspects of twitter which you should be aware of, you can read more in the posts below:
- Little Miss Katys Guide to Twitter Lists
- Laughter is Catching Guide to Twitter Analytics
- Dungarees and Donuts Twitter Chat Timetable
What tools do you use with twitter?