I feel like every so often, there is an article which loudly proclaims at blogging is dying! And that no one is reading blogs and that they will soon all be replaced by either youtube, a glossy magazine website or just some kind of other media.
And well, I don’t agree with it.
But! I do think that blogging is changing. I think that how we are consuming information in 2017 is different and so it can feel in some ways that blogging is indeed ‘dying’. So why is what we are doing changing?
There is so much content out there
It’s just a fact. There are more people on the internet and there are more people creating their own content. This has been the same year on year and it doesn’t look like there is any chance of it changing. I mean, think about it, the more people that are online, the more ‘second connections’ there are, so more people who know someone who blogs or puts content online.
And then it all seems so much more achievable. When you know not one person who writes online, it can seem a bit removed, like something that ‘someone’ does. Now, most people know all they need to do is sign up for a free account and boom, you’re creating internet content.
But naturally, as there is more content, there are more options for people to read and that can make it feel as though less people are reading. Which links very nicely onto…
People are busy, so aren’t religiously ‘reading’, they rely on social so much more
I was SO shocked when I did a poll for my ‘5 ways to read blogs’ post, that actually the majority of people only read blogs from social.
I felt like a few years ago when I started, everyone was into bloglovin and creating a ‘reading list’ of blogs you would visit all the time. And that is how I still read blogs… but we are now in the minority. People are ‘following’ blogs so much less and rely on social channels for blogs to be placed in front of them.
But people still like reading stuff, it means we can do similar things but maybe in a slightly different way.
But people are still reading, even if it is in a different way. So no, blogging isn’t dying. We just need to make sure we are doing things to share our blogs farther and wider. Social means so much these days and it’s something that more and more we cannot ignore to keep people reading our blogs.
Predictions for next year?
So based on all that, and the fact that I don’t think blogging is dying and is still alive and well. What do I think we will be working on next year?
More lifestyle / personal blogs
Yep, I think that there will be more of a move away from specific ‘niched’ blogs and more towards blogs that represent just you and what you like. I think with the amount of content out there, taking a more personal spin on things will be one of the only ways to ‘stand out’ on the crowd. People rely on social now, which mean people often rely on personality as to who to follow on social. And well, personal and lifestyle, ‘non-niched’ blogs mean that the socials associated it with can be broader and more exciting. And well, these are my fave kind of blogs so I’m excited.
There has been a HUGE rise in independent podcasts this year which has made me very excited. I’ve loved podcasts for a long time but they are now properly hitting the mainstream. There is a lower barrier to entry in order to set one up too.
I think there will be more podcasts on a huge range of subjects, and I think that it is a high converting channel which small businesses will utilise too. It’s also natural to want to branch out to other forms of content, and well, podcasts mean you don’t have to be awks in front of a camera, so it’s pretty ideal!
Focus on email will continue
I feel like there has been a rise in bloggers building email lists this year (me included!) and I think this will continue. There’s less faith in the social networks these days, what with algorithms making people grumpy to accounts often being hacked. I think email lists help build up that connection with people but it’s something that you get to own. Not something that could disappear when a social network decides to tweak something.
Time for a new social network?
Building on that point, this is more of a hope than a prediction but I reeeeally want there to be a new social network! I feel like it’s been ages since we had something new and a bit exciting to get into. I want something that isn’t full of ads and algorithms. Fingers crossed 2018 is going to be the year!
So, some food for thought, I’d love your opinion on this. Do you think blogging is dying? What do you think will be the big trends coming up to blogging in 2018?